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Quality label for fruits and vegetables Quality label for fruits and vegetables

Flandria is a quality label for fruits and vegetables. It is used by the six most important fruit-and-vegetable auctions grouped under LAVA. Since its inception in 1995, the Flandria label has given added value to fresh products and produce. This seal of approval guarantees concern and care for the environment during their cultivation, plus quality and freshness. The Flandria story started with tomatoes and Brussels endive. Today, more than 55 different kinds of products and produce are sold under the label. These include lettuce, red peppers, leeks, cucumbers, mushrooms, cauliflower, field lettuce, asparagus…

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09/03/2010 Flandriamail Professional  March 09/03/2010 Flandriamail Professional March
In this issue:
  • Spotlight on seasonal vegetables: Asparagus, ‘ the queen of vegetables’
  • Flandria is becoming more widely recognised among German buyers
    ‘The challenge is to get Flandria emotionally embedded’, according to Paul Coenen.
  • A tasty season with All Day Long. With Fruit and Vegetable Week as the high spot
  • Flandria early vegetables herald the spring
  • Flandria makes a splash at Fruit Logistica
  • Market prospect for April 2010 (week 13 to week 17 inclusive)
  • News roundup
Flandria Special 2010 Flandria Special 2010
  1. Flandria fruit and vegetables: a brand with content and a wide range
  2. Utility value
    - Year-round cultivation of loose tomatoes and cluster tomatoes
    - Bell peppers
    - Green courgettes
    - Alternative courgettes
    - Cucumbers
  3. Tomato segmentation 2010
  4. Specialty Street – Innovations by Flandria
  5. Resistance
  6. Tomato quality
  7. Flandria abroad
  8. Research
2/02/2010 Flandriamail Professional  February 2/02/2010 Flandriamail Professional February
In this issue:
  • Flandria at home and abroad
    Brand recognition among Belgian consumers rose significantly in 2009
  • Key figures for 2009: production and sales
  • Home-grown popular winter vegetables with great selling points
  • Market prospect for March 2010 (week 9 to week 13 inclusive)
  • News roundup
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